Coffee Tree is a mobile coffee stand, and the branding session was really just us paying attention: hands moving fast on an order, the setup that makes a parking lot feel like a destination, a regular who doesn't need to look at the menu anymore. We built the shoot around what actually happens in that line — espresso being poured, the inviting environment, the quick exchange at the window — so the photos finally looked like what it actually feels like to grab a coffee there, ready to turn a passerby into a regular.

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ON FiRE NorCal — Vallejo, CA | Event Photography + Short-form Content

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Mountain Vibe Music Festival — Jackson, CA | Event Photography