For someone considering their first class, seeing the gym in action can make all the difference.

Our session with Novus Jiujitsu combined photography and short-form video to show more of what happens inside the studio: the training, the instruction, and the people who make up the community. Rather than focusing solely on the techniques, we wanted the content to give prospective students a more complete picture of the experience waiting for them.

The finished collection gives Novus fresh ways to tell its story, from the first impression online to the content that keeps people connected between visits.